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Model: OLED77CXPUA | LG Electronics LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7" Diag)
LG Electronics
Model #
OLED77CXPUA

LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7" Diag)

  • Color: Black

LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7" Diag)
Why LG OLED?
  • Only OLED TVs use over 8.3 million pixels that emit their own light and turn completely off, creating a stunning picture that allows you to see virtually every detail.

Sharp Picture
  • Unlike LCD or conventional LED technology, OLED uses millions of self-lit pixels to give you consistent detail, even when the cinematography gets dark.

Swift Response
  • Individual self-lit pixels paired with the latest gaming features and tech give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.

Smooth Motion
  • OLED Motion is technology you see, but don't notice. It's motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.

Slim Design
  • LG OLED technology unlocks a new world of TV design with a minimalist bezel and impossibly thin profile, putting the spotlight on your content while complementing your home's interior.

See how perfect LG OLED TVs can be
  • Bring home the world’s #1 selling OLED TV. Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture. Other TVs pale in comparison. There's LG OLED, then there's everything else.
See how OLED redefines picture quality
  • Once you’ve seen LG OLED TV with your own eyes, you'll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.
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Footnote
  • *Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
See more of your content in 4K
  • Just because it wasn't filmed in 4K doesn't mean you can't see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*.
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Footnote
  • *Image quality of upscaled content will vary based on the source resolution.
World's most intelligent TVs
  • LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.
  •        
Footnote
  • *Some features require 3rd party subscription or account. Google is a trademark of Google LLC.
  • Complete your dream gaming set up
LG OLED TVs work seamlessly with NVIDIA G-SYNC®
  • Experience immersive gaming like never before. Only OLED TVs with NVIDIA G-SYNC* compatibility can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights.
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Footnote
  • *Screen image simulated.
    **NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.
    ***G-SYNC included only in ZX, GX, CX and BX models. FreeSync included in ZX model; software update required for GX, CX and BX models. FreeSync may not be available at the time of purchase of this product.
HDMI speeds are faster than ever
  • A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting the latest HDMI specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It’s more lifelike gaming experience.
  •            
Footnote
  • *Excludes RX and WX models.
    **Supports up to 40Gbps bandwidth, allowing up to 4K 120Hz 4
Don't lag behind the competition
  • Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion and gameplay.
Turn up your HDR gaming experience
  • High Dynamic Range isn't just for movies. HDR gaming drops players right into the action for a new level of immersive gaming. LG has joined some of the biggest developers and tech companies in gaming to ensure the best HDR gaming experience.
  •              
Footnote
  • *Screen images simulated.
  • Make your home the best movie theatre
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Footnote
  • *Netflix streaming service membership required.
The leading name in cinematic sight and sound
  • Dolby ups the action, driving their best-in-class HDR format to new cinematic heights. Dolby Vision IQ* automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos® puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.
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Footnote
  • *Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
See a director's vision for sound and picture settings
  • Film buffs can see what directors envisioned. Filmmaker Mode™ is a setting that respects the craft. It translates a director’s cinematic vision to your TV with automatic picture and processor settings and brings true authenticity.
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Footnote
  • *FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.
Curious about webOS? Take a quick tour
  • webOS is your portal to a world of entertainment. Learn about all the things you can do with your LG smart TV – easily stream your content, search for information and much more.
All your favorites, all in one place
  • Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.
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Footnote
  • *Disney+ subscription required. Subject to terms at https://www.disneyplus.com © 2020 Disney and its related entities.
The home of Apple TV+ and much more
  • Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalized and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.
  •                        
Footnote
  • *Watch Apple TV+ with a subscription.
See more, stream more with LG Channels
  • LG OLED TVs are bringing more entertainment options than ever. LG Channels deliver free access to over 180 IP streaming channels offering movies, shows, breaking news, sports, comedy and more — integrated alongside over-the-air channels and channel guide.
See what makes the magic remote so magical
  • We’ll show you how easy it is to access and control your LG smart TV. Customizable features, point-and-click, voice controls, it’s all here. Get ready to be amazed.
Search for what you see
  • Instantly search the names of actors, venues, and even outfits worn on your favorite shows, you can even buy them on the spot, straight from your TV.
  • Get closer to the action
Sports Alert keeps you up to date on your favorite teams
  • Sports fans have a new way to stay informed. Sports Alert gives updates on your favorite teams, start times, and scores — even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it's all here.
Fluid motion puts you in the moment
  • OLED Motion Pro is technology you see, but don't notice. It's our most advanced motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.
  •                          
Footnote
  • *Screen images simulated.
    **Not supported on streaming content.
Connect Bluetooth® speakers for instant surround sound
  • Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBoom Speakers, for a true surround sound experience – not a wire in sight.
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Footnote
  • *Connection Available
  • Elevate your space
See a work of artistic design
  • Perfect lines. Unbelievably thin bezel. Impossibly slim. Flexible by nature. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when it's turned off.
Self-lighting OLED
  • Perfect Black, Intense Color, Infinite Contrast
a9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro
  • a9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro
Dolby Vision IQ and Dolby Atmos
  • Dolby Vision IQ and Dolby Atmos
webOS + ThinQ AI w/ Magic Remote
  • webOS + ThinQ AI w/ Magic Remote
Gaming
  • G-SYNC Compatible, FreeSync, VRR, ALLM
ACCESSORIES INCLUDED
Remote Magic Remote
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Google Google Assistant Built-in "Works with" Google Assistant
Alexa Alexa Built-in "Works with" Alexa
Apple Apple Airplay2, Apple Homekit
Intelligent Voice Recognition Yes
Home Dashboard Yes
AI Picture Pro / AI Picture AI Picture Pro
Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
AUDIO
Speaker System 2.2 Channel
Output Power 40W (20W Woofer)
Speaker Direction Front Firing (Reflector)
AI Sound Pro / AI Sound AI Sound Pro
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required)
Surround Mode OLED Surround
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
Bluetooth Surround Ready Yes
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 47. 2"
TV Weight with Stand 79.1 lbs
TV Weight without Stand 58.9 lbs
Packaging Weight 108.7 lbs
VESA Mounting (W x H) 400 x 200
UPC 719192637177
GAMING
G-SYNC Compatible Yes
FreeSync™ Yes
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Response Time >1 ms
HGiG Yes
GENERAL
2020 Model Yes
Country of Origin Korea
INPUTS & OUTPUTS
HDMI Input (HDCP 2.2) 1 (rear) / 3 (side)
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 2 (rear) / 1 (side)
RF Connection Input (Antenna/Cable) 1 (rear)
AV Input 1 (rear) breakout cable required, not included
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
Headphone Out 1 (rear)
PICTURE(PANEL)
Display Type OLED
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming
PICTURE(PROCESSING)
Picture Processor a9 Gen 3 AI Processor 4K
Refresh Rate 120Hz (Native)
HDR (High Dynamic Range) Cinema HDR (Dolby Vision®, HDR10, HLG), Dolby Vision IQ, HDR Dynamic Tone Mapping Pro
Contrast Advanced Contrast Enhancer, Face Enhancing, Ultra Luminance Pro
Clarity Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
Color Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
Motion OLED Motion Pro
Resolution Upscaler AI Upscaling
POWER
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
SMART TV
Operating System webOS
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
LG Channels Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Gallery Mode Yes
Sports Alert Yes
WARRANTY
Limited Warranty 1 Year Parts & Labor

Extended warranties can save you hundreds, sometimes even thousands of dollars in unexpected repairs. Contact us before you buy a manufactures warranty to see just how affordable our in store warranties can be. 

Let our team co-ordinate professional delivery and installation on your new purchase. Standard shipping on free standing appliances and electronics includes set-up and removal of the old unit with-in specified zip code areas. Any material needed for free standing appliance or electronic installs is an extra charge. Built-in appliances can be installed by our team on a time & material basis.

Disclosures Warning Icon Proposition 65 Warning for California Residents
Cancer and Reproductive Harm - P65Warnings.ca.gov